Leading online markets based on internet penetration rate 2024
As of April 2024, the Netherlands, Switzerland, and Norway led the ranking of countries with the highest internet penetration rate, all recording 99 percent. The worldwide internet penetration rate as of January 2024 was 67.1 percent.
Most connected regions
According to the most recent observations, Northern Europe ranked first among global regions by internet penetration rate. The share of the population accessing the internet in this region was over 97 percent. Western Europe ranked second, followed by Northern America. Overall, the internet reach was higher than 80 percent across all European regions, as well as Northern and Southern parts of America.
Unconnected populations
Despite having the biggest online audiences worldwide, India and China are also the markets with the highest number of individuals not connected to the web. Regarding the share of population without internet access in worldwide markets, North Korea ranks first, as the internet in the country remains blocked for most of the general public as of April 2023. South Sudan had nearly 93 percent of its population unconnected, followed by Somalia, with 90 percent.
